How to Improve your Website Speed?

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Website speed has a huge impact on user experience, SEO, and conversion rates. Improving website performance is essential for drawing traffic to a website and keeping site visitors engaged. Here we review steps developers can take in order to make a website faster.

First, page speed impacts your SEO rankings. If there are two websites that are comparable in all other aspects of SEO, search engines penalize the slower website. It is unclear how much of a penalty is applied by page ranking algorithms. However, it is a good idea to optimize every aspect of your website speed.

All in all, faster page load times help you get better search engine rankings and generate more page views and conversions. Plus, it leads to a better user experience.

Why is website speed important?

Speed plays a decisive role in how audiences perceive a brand on the web. It is a human tendency to consider a faster website more reliable and professional. Inversely, a slow website is mostly annoying for users. Most users bounce immediately and prefer visiting other, faster websites to meet their requirements.

Page speed is undoubtedly the most pure of SEO variables, because it increases your rankings, user experience, and conversion rate all at the same time. 

How to Measure Page Speed?

Before you check out various techniques speed up your website, you should first take a step back and assess the current situation. This can help you understand how much you need to optimize your website. Moreover, testing your website prior to optimization provides you with a benchmark against which you can compare future test results.

Website Speed Test: Check Website Performance

The loading speed of your site is a crucial parameter for search engine ranking. We created a Website Speed Test so that you can analyze your site’s load speed. You can use it to speed up your resources’ load and understand what causes your site’s slowdown.

The Website Speed Test is easy to use and will suit both beginners and more experienced users. With this free speed checker, you get the opportunity to learn about your site’s weak points that prevent you from increasing page load speed.

Website Speed Affects Your Business

  • 8% fewer page views after just a 3-second delay.
  • 16% decrease in customer satisfaction after just a 1-second delay.
  • 32% is the bounce rate probability after the 3-second delay in page load time.
  • 40% of your clients will leave the website if the page takes longer than 3 seconds to load.

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