150 Content Ideas for Your Next Email Newsletter

 

Email newsletters are a win-win situation for both businesses and consumers. Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience.

What is the content of a newsletter?

Newsletters, which are usually sent via email, allow brands to communicate with present and potential customers. They enable businesses to send updates, website material, or product advertisements directly to subscribers.

Educating people about your industry

Tap into these insights when brainstorming your next weekly or monthly newsletter topics and share the love with your subscribers. 

1. Give tips and hints to help your audience succeed. Helping your readers should be at the top of your list. Include free advice in every newsletter.

2. Provide tips on what NOT to do. We shared an article on common email marketing mistakes. 

3. Create a library of the most valuable industry articles published elsewhere, and share it.

4. Identify what’s trending in your industry and expound upon them. Here’s our list of industry benchmarks and email marketing trends for 2021.

5. Create a checklist or template for something useful and let your readers download it. We created this GDPR checklist for opt-in forms that people loved.

6. Offer a free, downloadable e-book, report, or industry news.

7. Create a beginner’s guide to something interesting in your industry. We’ve created a guide to email marketing content and a beginner’s SEO guide among others.

8. Interview an industry expert. People like to hear success stories and learn how they made it.

9. Gather advice from other experts. Pick a pressing issue in your field and ask ten experts to give one piece of advice about it.

10. Share a post from a guest blogger that you admire and give your opinion about it.

11. Create or share an infographic and add some actionable insights.

12. Send a calendar of upcoming events in your company (like webinars or podcasts) or industry (such as conferences and expos). This helps attract a lot of attendees for future events.

13. Answer questions from readers in a ‘Dear Abby’ style email.

14. Review the past. How has your industry changed in the past 5 years? 10 years? Look for milestones for reflection.

15. Make predictions about your industry.

16. Compile a list of the best industry-related buzzwords.

17. Make a list of your favorite industry-related quotes.

18. De-bunk common industry myths.

19. Create a list of the must-follow Twitter/Instagram/Pinterest/LinkedIn profiles in your industry.

20. Inform subscribers of governmental or industry policies and changes that will affect them.

21. Review books that talk about your industry.

22. Share case studies that present how you or other industry experts succeeded. 

Below is an example from Neil Patel. This email is short, simple and to the point—it hooks the reader in with industry news and stats and then uses this to promote his upcoming webinar.

News updates

What are your up to? Are you working on a new book, some new software, or some event — your audience will always be excited to hear more about what’s been going on.

Keep your newsletter subscribers in the loop.

23. Highlight something about your journey. Your readers will love it. I have seen newsletters where people are talking about their new coffee machine so you get the gist.

24. Share takeaways from an event you participated in. There are podcasts on learning from events. Everyone loves a recap and especially your take on the event.

25. Talk about your proud milestones.

26. Review the tools you use that will benefit your readers.

27. Share your mistakes that you think cost you time or money and then what you did to improve upon them.

28. Run experiments. Share your results.

29. Tell a story when you think of something that was a mistake but turned out to be a surprising success.

30. List useful online resources like the best free stock photos for Facebook ads.

31. Publish your earning report for the last month or year.

32. Give a sneak peek of a new book launch or upcoming series. Share a few chapters or character backgrounds.

33. Create a countdown series for the launch of a new book or series.

34. Share what’s next for your readers.

35. Create wallpapers based on your books, and some quotes, and share them with your readers.

36. Talk about the biggest hurdle you faced recently and how you overcame it.

37. Share any recent media coverage about you or your books like podcasts, videos, or articles.

38. Share things that you love or people who inspire you or concepts like minimalism and how you are using them.

39. Invite readers to contribute stories to the newsletter.

40. Write an article on your beginnings and how you started.

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