Easy Ways to Collect Email Addresses for your newsletter

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Email newsletters are the most common type of emails in email marketing. Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company.

Do you want to create an email newsletter for your WordPress site? Creating an email list is one of the best things you can do to grow your business.

An email newsletter allows your website visitors to subscribe, so they can receive email updates from you about your blog, new sale promotions, etc.

What is an Email Newsletter?

An email newsletter is a form of online communication that allows you to send news, tips, and updates about your product, business, or non-profit.

In order to receive these updates, people need to join your email list by providing their email address. These users are referred to as subscribers, leads, or contacts.

Organizations and individuals use email newsletters in many different ways. For example, businesses use email newsletters to send users product information, new arrivals, and latest updates.

Why Start an Email Newsletter?

Did you know, that more than 75% of people visiting your website today will never find it again?

It is not your fault, it’s just that the internet is so huge and there is a lot of content out there.

Starting an email newsletter will allow you to convert those website visitors into subscribers. Once they join your email newsletter, you will be able to stay in touch and bring them back to your website.

Basically without an email newsletter, you are losing potential subscribers and customers every day.

Now you may be thinking, ‘ What if we ask users to follow us on social media? Wouldn’t that provide a way to contact those users?’

It will, and you should definitely build a social media following. However, you don’t own those social media platforms.

Social media giants like Facebook and Twitter limit your audience’s reach. More importantly, most of your users may not be checking their social feeds as often.

Who Should Start an Email Newsletter?

Many of our users often ask us if they should make a newsletter for their business, blog, or organization. Our answer is always ‘Yes’.

Even if you are just starting out, you should start building your newsletter from day 1. Each day you are not doing this, you are losing money, subscribers, and potential customers.

Email marketing is a win-win situation regardless of your industry, business, or website traffic.

1. Email Marketing for Small Businesses

Business websites, regardless of their industry or size, can always benefit from creating a newsletter.

It is the most cost-effective way to stay in touch with your existing customers, website visitors, and potential customers.

2. Email Newsletter for Ecommerce Websites

A study found that more than 44% of email recipients have made at least one purchase because of a promotional email.

If you run an online store, then email marketing is the most effective tool to convert abandoned carts into paying customers.

3. Email Newsletter for Non-Profits

Non-profit organizations need to reach out to their supporters for donations, support, events, and more. Other mediums like social media, phone, and physical mailing all cost a lot more money than email marketing.

Starting an Email Newsletter

The most important thing you’ll need to start your email newsletter is an email marketing service provider. These are companies that allow you to collect email addresses and send mass emails.

There are literally hundreds of email marketing services in the world including Next Campaign, MailChimp MailWizz SendInBlue, GetResponse, & Active Campaign and many more.

After trying out almost every popular email marketing service, we recommend our users to use Next Campaign. They are one of the most popular email marketing service providers in the world, and their support is great in helping people get started.

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