How to Create your First Email Marketing Campaign

An email marketing campaign is a collection of individual email messages sent over a predetermined period of time with a specific goal in mind.

Next Campaign is a total campaign solution for email marketing. It is designed to reach out to subscribers at the best time and provide relevant offers.

What Is an Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

When is the best time to send an email campaign?

The ideal time to send an email campaign is determined by the message’s subject, the audience’s lifestyle and habits, and the weekday.

The best days are Tuesday, Wednesday, and Thursday because Monday is the busiest day of the week, and on Friday, people try not to leave anything for the next week and cope with their week’s tasks. Saturday and Sunday are often family days, so people spend most of their weekends relaxing and not reading emails. Check out our blog to learn more about the best time to send email campaigns.

The best hours are:

• around 6 am as many people have a habit of checking their phones in bed.
• around 10 am because people also check their emails at the beginning of the working day.
• People have lunch or coffee breaks around 2 p.m.
• people are usually free between 8 p.m. and midnight, and many of them have a habit of checking emails before going to bed.

It’s inconvenient to read emails during rush hour when people commute to and from their work and at night, as there is a risk of waking them up. You’d better avoid these hours.

Understanding Email Marketing

Email marketing means sending emails to prospects and customers.

The purpose of email marketing is to convert prospects into customers and turn customers into loyal fans.

Email marketing generates higher returns than every other marketing strategy.

In this article, you’ll learn the most important aspects of email marketing.

1. Why Email Marketing Is Important
2. Your First Email Marketing Campaign
3. Why Use Next Campaign
4. How to Build Email List
5. Email Marketing Campaign with Segmentation
6. How to Segment Your Email List

 Why Email Marketing Is Important

Email has been an important part of the web for years. You need email for everything you want to do online today. Most websites ask for your email when you’re signing up.

In the last decade, we’ve witnessed the rise of powerful social media platforms like Facebook, Instagram, WhatsApp, Twitter, LinkedIn, etc.

Despite a lot of people using these platforms, email remains the best place for businesses to develop strong relationships with consumers.

Your First Email Marketing Campaign

You need to collect emails. Not just emails from random people. You need to collect the emails of your prospects and customers. These are the people who are interested in your products and services.

Some marketers buy email lists because they can’t wait to build up their lists. Never buy an email list from anyone.

The email list you bought has probably been sold to thousands of other marketers.

The people who own those emails don’t even know you and your business. Some have abandoned their emails because of spam messages they receive from individuals and companies they don’t know.

Don’t add emails from business cards to your list. Because those people gave you their business cards doesn’t mean they want to be in an email list.

Collect emails online. Preferably on your website.

You need an email marketing service. There are lots of email marketing services out there.

I recommend that you use Next Campaign with an email marketing service.

Next Campaign is the ultimate campaign solution for email marketing that is integrated with MailChimp MailWizz SendInBlue GetResponse & Active Campaign.