The advantage of email marketing

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Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers.

It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing

T  begin with, email marketing is inexpensive. Email platforms are frequently free or inexpensive.

Second, email marketing programs are quite simple to set up. Email automation technologies allow you to run email campaigns without your input 24 hours a day, seven days a week. Just do the initial setup, and everything pretty much runs by itself from there.

Reasons that email marketing is critical to your content strategy as a small business

  • Emails improve client retention and engagement.
  • Emails outperform most marketing channels in terms of results.
  • Emails outperform most marketing channels in terms of results.
  • Emails improve brand awareness
  • Make your material unique.
  • Emails have the potential to drive a lot of traffic to your website.
  • Emails effectively combine with your other marketing methods.

This makes sense if you think about the reasons that make email an incredibly powerful communication channel:

1. Email is Personal

Email allows you to land in a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.

2. Email is Purposeful

To get updates from you, a user fills out a form to sign up for your email list and confirm their email address. Someone doing this much work is interested in hearing from you, and they are much more receptive to your message.

3. Email is Targeted

As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver highly relevant offers for better results. This is called segmentation, and we will cover that later in the article.

4. You Own Your Email List

You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by the decisions of other businesses.

5. Email is One-on-One

People read emails in the privacy of their inboxes. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.

6. More People Use Email Several Times a Day

You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you may not have heard is the number of people using Email daily.

Every internet user has at least one email account. Recent research by Radicati found that there are 3.8 billion active email accounts. That’s half the population of Earth.

This is precisely why every smart business in the world has an email list.

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